CONCEPT / CROSSBODYCrossbody · Photocards · Rectangle window
A fresh mint palette and a clean window for favorite photocards.
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Concept collection / Backpack
The Sweetheart
A heart-shaped frame for the little things you love.
Design concept
The image defines the visual direction. Final construction and specifications require maker confirmation.
The image defines the visual direction. Final construction and specifications require maker confirmation.
Color direction
Concept profile
PinsHeart windowLarge collectionConventions
Why this direction works
Designed around the display.
The visual result comes first. These are the decisions that give the concept its character and help translate it into a useful brief.
Before production
Four points to confirm.
A concept becomes useful when the display, carry and construction requirements are explicit.
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Another way to carry it.
CONCEPT / CROSSBODY
CONCEPT / TOTETote · Pins · Rectangle window
A quieter black canvas for a collection with personality.
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